AP Statistics · Unit 1 · Topic 1.10

Investigative Questions and Data Collection Study Lab

Every statistical study starts with an investigative question about a population, and the question decides how the data should be collected. A survey of a sample describes a population; only an experiment, where the researcher assigns treatments, can show cause and effect. Sort the questions and studies below, then watch a hidden variable fake a cause.

1. Questions, studies, and causation

Three hands-on parts. Your score updates as you go.

Questions sorted
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Studies classified
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Coffee drinkers with heart problems
Non-drinkers with heart problems

Part A: Is it a statistical investigative question?

A statistical investigative question asks about a population and expects the answer to depend on data that vary. A question with one fixed answer, or about one individual, is not statistical.

Part B: What kind of study is it?

Census: data from every member of the population. Sample survey: data from a sample to describe a population. Observational study: researchers observe and measure without assigning treatments. Experiment: researchers impose treatments and observe the response.

Part C: Does coffee cause heart problems?

This simulated observational study follows 400 adults. In this world, coffee has no effect on heart problems unless you add one with the slider. Smoking does raise the risk, and smokers are also more likely to drink coffee.

How coffee is decided
Only matters in the observational study, where people choose for themselves.
Percentage points added to the chance of heart problems for coffee drinkers.

Percent with heart problems

2. Key ideas

Question

Start with a question

A good investigative question names the population and the variable and anticipates variability: "How many hours do students at our school typically sleep on school nights?"

Population vs. sample

Who do we want to know about?

The population is the entire group the question is about. A sample is the part of the population we actually collect data from. A census collects data from everyone.

Parameter vs. statistic

Numbers that describe

A parameter describes a population (usually unknown). A statistic describes a sample and is used to estimate the parameter. Memory trick: population–parameter, sample–statistic.

Observe vs. impose

Observational study or experiment?

If the researcher assigns the treatment, it is an experiment. If subjects choose or already have the condition, it is observational, even when it uses fancy equipment or a lab.

Confounding

Hidden variables

A confounding variable is related to the explanatory variable and also affects the response, so their effects cannot be separated. Smoking confounds coffee and heart problems in Part C.

Causation

Only experiments show cause

An observational study can show an association, but not that one variable causes the other. A well-designed experiment with random assignment can.

3. Matching the method to the question

The question you ask decides how you should collect data.

Investigative questionMethodWhat you can conclude
What proportion of all 1,200 students at our school have a part-time job?Sample survey (random sample), or a census if feasibleAn estimate of the proportion for all students at the school
Does a new study app improve vocabulary quiz scores?Experiment: randomly assign students to use the app or notWhether the app causes higher scores, for subjects like these
Do students who play varsity sports have higher GPAs?Observational study (you cannot assign sports)Association only; motivation or time management could confound
What is the average age of the 28 people on our soccer team?Census of the teamThe exact parameter; no estimate needed
Is it 72°F outside right now?Not a statistical questionOne fixed answer; no variability to study

4. On the FRQ

How to earn the points

  • To call a study an experiment, point to the action: "The researchers assigned the treatments." To call it observational: "Subjects chose their own treatment; no treatment was imposed."
  • Name the population precisely: "all adults in the city," not "people."
  • When explaining confounding, give a specific variable and describe both links: how it relates to the explanatory variable and how it affects the response.
  • When asked whether a conclusion of cause is justified, base your answer on the design: random assignment allows cause-and-effect conclusions; no random assignment does not.

Common mistakes

  • Calling any study with a comparison group an experiment. If the groups were not assigned, it is observational.
  • Naming a confounding variable that affects only the response. It must also be linked to the explanatory variable.
  • Saying "correlation means causation" in disguise: "Coffee drinkers had more heart problems, so coffee is harmful."
  • Mixing up parameter and statistic: the sample mean x̄ is a statistic; the population mean μ is a parameter.

5. Practice questions

AP-style multiple choice. Pick an answer to see the explanation.

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6. Key terms

The vocabulary for topic 1.10. Read the list, flip through flashcards, or quiz yourself. For every term in the unit, see the Unit 1 terminology guide.